MSN announces pilot for new PPC program

MSN has announced a pilot for its new adCenter PPC program. According to MSN’s blog post, “during this US pilot, MSN adCenter will be delivering text-based advertisements on up to 25 percent of MSN Search traffic; the remaining traffic will continue to be served through our partnership with Yahoo.”

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Yahoo! Search Marketing Eliminates Minimum Spend

Yahoo! Search Marketing has eliminated the $20 monthly minimum as announced here. One of the most annoying aspects of Yahoo! PPC has been the minimum spend. Advertisers running small campaigns always worried about wasting money if the minimum wasn't met.