W3PR congratulates Janine Brown!

We congratulate Janine on her attainment of becoming a Google Adwords Certified Professional! This is a natural next step in Janine's career at W3PR as she has always been at the front of the pack in the PPC and search advertising arena. Janine is a long-time W3PR employee, having been with us over nine years, and manages our Red Bull account. W3PR recognized her achievement by awarding her a Google baseball jacket and other Google swag. Please join us in congratulating Janine the next time you talk to her!

Where do you spend your PPC money?

This latest report on allocation of search marketing dollars is very interesting. It seems to indicate that people are pulling their budgets from Yahoo and MSN and putting them into Google AdWords. We know that for some categories of clients, we have done exactly that same thing.

Another interesting tidbit in this article is the average Cost Per Click data; "Average CPCs for non-financial services advertisers on Google were up 14% from Q2 2007 to Q2 2008, while CPCs on Microsoft Live increased by 5.6% and Yahoo CPCs dropped 7%."

One wonders if Yahoo has dropped their CPCs to entice more advertisers or if it's a function of advertisers leaving and the cost dropping due to lack of competition?

Flash content now indexable by Google

It's now possible for search engines to index Flash content. As you all know, Flash content has been "invisible" to the search engines and a huge problem in terms of SEO for sites with Flash.

Check out the articles here and please forward them to your developers. This will make all our jobs of getting traffic to your website MUCH easier!

Information Week
Webware

More info...

Google's official comments

From a Marketer's perspective: Arstechnica

Enjoy!