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Monday, August 18, 2008

Despite talk of Economic Downturn, Search Marketing Spending Remains Strong

In the latest survey released by SEMPO, Search Engine advertisiers and Search Engine Marketers plan to increase their spending for the rest of 2008 with numbers approaching $20 billion worldwide, up from $14.7 billion in 2007. For the full story and statistics, click here

Thursday, August 14, 2008

July Search Engine Rank numbers: Google's steady rise

Hitwise has released their Search Engine Rank numbers for July and to no one's surprise, Google has captured even more of the market at 70.77% with Yahoo dropping below the 20% mark to 18.65% and MSN standing at 5.36%.

For the complete article and the stats showing Google's rise over the last year and a half, click here

Half of Internet Users Search Daily

Pew Internet's Spring Tracking Survey this year shows that Search is growing at a faster rate than other activities on the Web. The study suggests that this increase in search activity correlates with the expansion of broad band. Here's some interesting numbers from the study:

Daily Internet Activities:

  • E-mail - 60 percent
  • Online search - 49 percent
  • Check news - 39 percent
  • Check weather - 30 percent
  • Research hobby - 29 percent
  • Surf Web for fun - 28 percent
  • Visit social networking site - 13 percent
To read the complete article: Half of Internet Users Search Daily - ClickZ

Wednesday, August 13, 2008

US Online Ad Spending Update

"Even as the potent mix of a misfiring economy and consumers' changing media habits shave advertising dollars from traditional venues, such as newspapers and television, Internet ad spending will continue to grow rapidly," said David Hallerman, senior analyst at eMarketer.

Read the full article here.
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