Search Engine Marketing
What it is
Search Engine Marketing (SEM) is the term used to cover all the marketing tactics used to get your site listed in the major Search Engines. W3PR specializes in Natural Search Engine Optimization (SEO) to achieve high ranking for your major keywords and paid listings through Pay-Per-Click (PPC)and Trusted Feed.
Why it's important to you
Savvy search engine marketers know that Search Engine Marketing means more than just submitting your Web site to Google and Yahoo! Search Engine Marketing is part art and part science, and is extremely important to your overall marketing efforts.
Your potential clients are using the Search Engines to find products and services for themselves and their businesses. Shouldn't you be found when they search?
What W3PR does about it
W3PR provides Search Engine Marketing services to companies who know that they must be done, and done correctly, to be effective.
- Natural Search Engine Optimization is a process that tailors your Web pages to rank well for your most important keywords. All facets of pages selected for optimization are reviewed to insure that they meet the Search Engines' requirements as well as the needs of the site's human users.
- Search Engine Submission is the process by which a Web site is included into the Search Engines. W3PR always optimizes a site before submission.
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Site Submit/Trusted Feed is a paid inclusion program offered by some Search Engines. Although it works for most sites, it is especially useful for Web sites with a large number of product or content pages that are difficult for the Search Engines to find or index for technical reasons. Examples include sites containing "deep" content, Macromedia Flash-based pages and dynamically-generated pages.
Pay-Per-Click or (PPC) is the term used to describe a type of Search Engine paid listing. Also known as "Sponsored Links," a small fee is charged each time a Search Engine user clicks on that listing. Because the listing is tied to a very specific set of keywords, each click is a highly-qualified lead for the Web site purchasing it. PPC is highly-targeted and cost-effective and enables you to directly reach people who are interested and looking for your product or service.
Site Submit/Trusted Feed gets around these issues by allowing site page descriptors to be sent directly to the Search Engines. The Trusted Feed listings appear in the natural search results in the Search Eengines. W3PR is expert at creating the necessary page descriptors as well as ensuring the pages conform to all the rules and listing requirements to rank well.