Services

W3PR's core competency is reaching and communicating with online consumers and businesses about our clients' important products and services. We combine our proven Internet marketing planning and optimization process with intensive research to design and execute highly-effective Internet marketing campaigns.

Using our proprietary quantitative planning model, W3PR projects the expected results and costs associated with creating and running a customized Internet marketing campaign that meets your company's business goals.

W3PR has been providing Internet Marketing services and meeting our client's business objectives since 1995.

• Strategic Marketing Consulting - Our clients benefit from the Internet Marketing experience W3PR has gained from planning, executing and managing hundreds of online campaigns. Services include Web site Conversion Consulting, Measurement Consulting, Customer Acquisition Planning Execution and other Internet-specific consulting focusing on increasing the value of the Internet as a distribution channel for our clients.

• Search Engine Marketing (SEM) is the term used to cover all the marketing tactics used to get your site listed in the major search engines. W3PR specializes in Natural Search Engine Optimization (SEO) to achieve high ranking for your major keywords, Paid listings through Pay-Per-Click (PPC) and Trusted Feed.

• Search Engine Optimization (SEO) is the process that tailors your Web pages to rank well for your most important keywords. All facets of the page are reviewed to insure that the pages meet the requirements of the search engines as well as the needs of the site's human users.

  • Search Engine Submission - The process by which a Web site is included into the Search Engines. W3PR always optimizes a site before submission to the Search Engines.

• W3PR's Site Submit/Trusted Feed is a paid inclusion program offered through select Search Engines. Although it works for most sites, it is especially useful for Web sites with a large number of product pages or content pages that are difficult for the Search Engines to find or index for technical reasons. Deep content, flash content, dynamically generated pages, etc. Site Submit/Trusted Feed gets around these issues by allowing site page descriptors to be sent directly to the Search Engines. The Trusted Feed listings appear in the natural search results in the search engines. W3PR is expert at creating the necessary page descriptors as well as ensuring the pages conform to all the Search Engine rules and listing requirements to rank well.

• Pay-Per-Click or PPC - is the term used to describe a type of Search Engine paid listing. Also known as "Sponsored Links," these listings charge a small fee each time a Search Engine user clicks on that listing. Because the listing is tied to a very specific set of keywords, each click is a pre-qualified lead for the site purchasing it. PPC is highly targeted and cost effective and enables you to directly reach people who are interested and looking for your product or service.

• Grassroots and Viral Marketing - is the art and science of reaching an online audience with the right message at the right time. Grassroots efforts begin with reaching out to Webmasters, Online Communities, Blogs, newsgroups, and other online influencers. This Grassroots outreach becomes Viral when the communities begin discussing a Web site, idea, product or service among themselves without further interaction from whoever introduced the message into their community. This Viral effect brings more targeted, pre-qualified traffic to your Web site.

For more information on any of our services and a free consultation, please call W3PR today.